Go deeper: See an example of the all-staff update Benco Dental sends with Axios HQ.
Benco Dental earned Axios HQ's 2022 Best-in-Class award for Async Comms Strategy. See our other award winners:
How a 1,500-person org uses Axios HQ to keep corporate and frontline staff connected.
The challenge: At the start of the pandemic, Benco Dental furloughed one-third of its staff. Leaders needed a way to keep folks connected to culture and engaged with the company until they could come back. It had to be:
The solution: Benco Dental uses Axios HQ to compile and send an update to 1,500 employees every Sunday morning — with 50% of readers opening within two hours. From monthly sales targets to updates on its $15 million IT infrastructure overhaul, it’s the core communication that keeps everyone on the same page.
💭 Chuck Cohen, Managing Partner:
How it works: Every week on Sunday morning, Chuck starts to compile the organization’s most pressing or important updates. Other members of the team have their own Axios HQ logins, and join in to add their updates, too. By 8:00am it hits inboxes everywhere, and their open rate starts to tick up within minutes.
🧠 Chuck’s words of encouragement:
Go deeper: See an example of the all-staff update Benco Dental sends with Axios HQ.
Benco Dental earned Axios HQ's 2022 Best-in-Class award for Async Comms Strategy. See our other award winners: