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Effective communication creates alignment
In a world where staff and stakeholders may never return to an office, an organization's success — or even its survival — hinges on its ability to keep staff and stakeholders engaged and aligned. The issue:
66% of leaders think they’re aligned with employees.
44% of employees agree.
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More on team alignment
Which tools are best for communicating with stakeholders?
Employees and stakeholders prefer communication methods like ad hoc emails, meetings, and newsletters above other communication methods. Consider that when choosing a tool that:
- Allows for specific audience targeting.
- Has templates for easy communication creation.
- Offers writing guidance.
- Lets you send directly from the tool.
- Includes feedback methods for continual improvement.
What is the alignment process for stakeholders?
Aligning stakeholders involves outlining expectations and goals from the start with clear, smart communications. This allows for everyone to be on the same page as projects and campaigns progress, resulting in fewer errors and better collaboration.
How do you tailor communication to stakeholders?
To ensure each stakeholder gets the information relevant to them, research what it is they need in order to do their jobs and accomplish their goals. Send them smart, clear communications geared toward helping them pursue both personal and company priorities. Also open feedback loops to ensure you're continually giving each individual what they need and want to hear about in order to be successful.