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Consequential policy changes need clear comms
Your members rely on you — but they're also being pummeled by hundreds of other emails, app alerts, text messages, phone calls, and who-knows-what-else updates throughout the day.
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You won't exist if they don’t see your value.
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They won't succeed if they don't have your insight.
You need a way to stand out, or engagement will wane, memberships will plateau, and our nations top executives will be less competitive.
Communication challenges across associations
Although new membership numbers are climbing, trade associations still struggle with engagement and communication. Data from Marketing General Incorporated and Axios HQ shows...
50
%
of members say value props are somewhat or not compelling
42
%
of members say they want updates with more insightful details
47
%
of leaders say writing to members in an engaging way is a top challenge
Axios HQ keeps members focused and engaged
Our goal is to help members see the work you all are putting in to advocacy and industry efforts every day. Our Smart Brevity communication format is proven to break through the noise and be more engaging to time-strapped executives.
Axios HQ works with associations at the local, state, and national level so they have the tools to quickly distill complex issues, style it in an engaging way, and deliver it to the members who need it now.
Axios HQ connects associations and members
Our data-backed Smart Brevity communication methodology keeps everyone you reach engaged — no matter where they are.
What our customers say
Leading communicators use Axios HQ to streamline their processes and build stronger connections.
“Smart Brevity is a genie in a bottle in HQ. It guides your writing to make sure you're staying concise and delivering what’s important in your message."
How TAUC cut its comms production time 50%
The Association of Union Constructors was looking for a faster and easier way to share important industry news with its members.
Read their case study
"Axios HQ is a good tool to train your brain to think differently about how you communicate. It helps structure your logic paths, too. It’s so intuitive.”
Why the City of Austin's open rates boomed 150%
The City was looking for a modern way to share thoughts directly with the community and recaps with the media after council meetings.
Read their case study
"We love the Axios HQ approach because it’s based on brain science. It helps us think differently — like refining what should be there and omitting needless words."
The tool Takeda uses to modernize its storytelling
Takeda needed a modern framework to communicate with in a concise, consistent, and compelling way.
Read their case study