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Association updates your members can't miss

Your input is valuable. Your members are busy. Axios HQ helps you get to the point and keep them engaged.

Association members

Consequential policy changes need clear comms

Your members rely on you — but they're also being pummeled by hundreds of other emails, app alerts, text messages, phone calls, and who-knows-what-else updates throughout the day. 

  • You won't exist if they don’t see your value.

  • They won't succeed if they don't have your insight.

You need a way to stand out, or engagement will wane, memberships will plateau, and our nations top executives will be less competitive.

Communication challenges across associations

Although new membership numbers are climbing, trade associations still struggle with engagement and communication. Data from Marketing General Incorporated and Axios HQ shows...

Association 1
50 %
of members say value props are somewhat or not compelling
Association 2
42 %
of members say they want updates with more insightful details
Association 3
47 %
of leaders say writing to members in an engaging way is a top challenge
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Axios HQ keeps members focused and engaged

Our goal is to help members see the work you all are putting in to advocacy and industry efforts every day. Our Smart Brevity communication format is proven to break through the noise and be more engaging to time-strapped executives.

Axios HQ works with associations at the local, state, and national level so they have the tools to quickly distill complex issues, style it in an engaging way, and deliver it to the members who need it now. 

Axios HQ connects associations and members

Our data-backed Smart Brevity communication methodology keeps everyone you reach engaged — no matter where they are.

Axios HQ simplifies association communication

Smart Brevity® Guidance

Our real-time editing guidance can reformat your text to be more scannable, rephrase sentences to be clear, and remove filler words to enhance impact. 

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Smart Brevify

Whether you're summarizing policy or a stakeholder update, Smart Brevify can scan each one, elevate key points, and trim what isn’t essential.


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Collaborative editing

Add your colleagues, assign areas of your HQ updates, collaborate in real-time. You can even set deadlines and add instructions — all directly in HQ. 

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What our customers say

Leading communicators use Axios HQ to streamline their processes and build stronger connections.

“Smart Brevity is a genie in a bottle in HQ. It guides your writing to make sure you're staying concise and delivering what’s important in your message." Valeria Contreras, Creative Content Manager

How TAUC cut its comms production time 50%

The Association of Union Constructors was looking for a faster and easier way to share important industry news with its members.

Read their case study
"Axios HQ is a good tool to train your brain to think differently about how you communicate. It helps structure your logic paths, too. It’s so intuitive.” Elizabeth Lewis, Communications Director

Why the City of Austin's open rates boomed 150%

The City was looking for a modern way to share thoughts directly with the community and recaps with the media after council meetings. 

Read their case study
"We love the Axios HQ approach because it’s based on brain science. It helps us think differently — like refining what should be there and omitting needless words." Susannah Wesley-Ahlschwede, Head of Global Internal Communications

The tool Takeda uses to modernize its storytelling

Takeda needed a modern framework to communicate with in a concise, consistent, and compelling way.

Read their case study
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Get started with Axios HQ

See how our AI-powered platform can help your organization plan, compose, align, and measure your association communications.

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