The best teams run on Axios HQ

These are the features helping 300+ organizations communicate more effectively


Smart writing guidance


Smart writing guidance

AI-powered editing help makes vital updates easier to understand. As you type, real-time tips help you:

  • Rephrase sentences to be shorter and clearer.
  • Reformat paragraphs so what's key stands out.
  • Remove filler words so readers stay focused.
  • Style your text to be quick and easy to scan.

Our format is called Smart Brevity®, and we share all the suggestions you need to optimize your updates — plus a Smart Brevity Score to help you improve over time.


Best-practice templates


Best-practice templates

See how leading organizations communicate with staff and stakeholders — and the types of updates they include in:

  • All-staff communications.
  • Project-level progress.
  • Sales insights.
  • Investor updates, and more.

You can select, edit, and send any of them — or create custom templates just for your team.

Collaborative editing


Collaborative editing

Tag your colleagues where you need their input — whether it's writing part of your HQ update or even the entire edition.

  • You can include a brief note to their assignment and add a deadline, too. 

They'll get an email with a link where they can get started. With one click, they can let you know when it's complete. Simple and async.

Intentional design

Custom design

Intentional design

HQ gives you a format proven to keep readers focused — but the flexibility to customize its look and feel. You can:

  • Upload a logo or custom banner to your header.
  • Add your brand color in key accent areas.
  • Pick from our set of email-safe fonts.

Images have a big impact on engagement, too. Pick from millions of our illustrations and photos each time you write an HQ update — or upload your own to a private library.

Powerful analytics

Analytics Dash

Powerful analytics

Staff and stakeholder engagement is tough to track. HQ makes it easy. Reader-level data gives you access to: 

  • Open and click rates.
  • A one-click survey to track sentiment.
  • Write-in feedback for deeper insight.

It also offers benchmarks, so you can see how your performance compares to other organizations sending updates to similar audiences. 

Directory sync & integrations

Directory sync

Directory sync & integrations

Keep your audience list up-to-date and important sends out of Spam with two powerful tools:

  • Directory sync: HQ connects with more than a dozen HR systems so your send list always stays current.
  • Custom domain: Whatever email your HQ updates need to send from, we'll help you set it up. 

We also support SSO — so all of your HQ collaborators can sign in with strength and security.

What we're hearing

M&A & all-staff communications

"Before Axios HQ... there was too much getting shared. Staff was struggling to see, ‘What's really important?’ Axios gives you the perfect format. Smart Brevity makes it feel modern and crisp and focuses people's attention."

— Jen Üner, Comms Director

Go deeper

Flight staff communications

“Immediately, flight attendants noticed and appreciated when we adopted Smart Brevity. The Axios-isms provide familiarity week to week and help guide readers along so they easily key in on the most important information.”

— Manager, In-Flight Comms

Go deeper

All-staff updates

"When we ask ‘Do you know what Benco's strategy is?’ we’re getting higher scores. Take that, combined with our Axios HQ open rate, and I've got to believe this piece of our communication strategy is integral to driving that engagement.”

— Chuck Cohen, Managing Partner

Go deeper

Get started with Axios HQ

Ready for smart, clear internal comms? We’d love to talk to you.