The War for Attention: Communication Rules for a Hybrid Workforce
Grabbing — and keeping — employees’ attention is getting harder in this new world of hybrid work.
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Headlines should teach readers something new
A headline is your first, maybe only, shot to grab a reader, pull them in and prove what's to come is worth their time.
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A better way to communicate
The premium on smart, clear communication has never been higher. In a sharp discussion, we dig into the shifting communications landscape and how innovative companies keep up.
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Smart, brief writing will transform your internal comms
What if every professional communication you saw was: So short it could fit on one screen. So clear you knew what was needed. So consistent you could see progress and priorities across the company.
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Raise the bar on what’s worthy of readers’ time
When you’ve finished a meeting, there’s almost no better compliment than to hear a teammate say, “That was a great use of time.”
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Hook your audience: Two keys to keeping busy readers engaged
Most busy readers are scanning your internal updates — not reading word for word — trying to answer two questions: What is this about? How will it impact me?
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Conversational writing will keep readers engaged
Clear, compelling writing is a lot like a good conversation.
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Axioms cut read time and boost comprehension
If this article were one big block of text, you wouldn’t read it. If that block were in an email, you’d probably delete it.
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