Smart Brevity® editing guidance

We analyzed over 1.2 million examples of best-in-class communication — then built a Smart Brevity editing assistant to help make your updates more scannable, digestible, and memorable.

Make your communications worthy — not wordy

Smart Brevity Guidance is rooted in years of research. Our generative-AI features improve your text for clarity, suggest headlines or subject lines that make your message stand out, and elevate the style and format of your update.

Short, not shallow

Smart Brevity is rooted in the idea of efficiency, giving people only what they need and staying realistic about the amount of time they have to consume it. Four North Stars help us stay accountable to it.

Learn more about Smart Brevity

Authority

You are a trustworthy source of information, and only an expert can understand an issue, evaluate what’s new or important, and distill it in an accurate, interesting way.

Be the expert, or find the expert. Axios HQ helps you collaborate.

Brevity

You stand out for being respectful of a busy reader’s time — giving them exactly what they need to stay productive, without leaving them hungry or unfulfilled.

Elevate what's essential. Axios HQ helps you survey readers to ask what's vital to them.

Humanity

You can communicate with the full spectrum of human emotion, sophistication, and nuance, but push yourself to present it in a way that's warm and conversational.

Write like you speak. Axios HQ is a real-time editor so you can stay clear and genuine.

Clarity

You can be frugal with words for the sake of brevity and so what you ultimately present to readers looks approachable, quick, and simple to scan in a realistic amount of time.

Watch how your readers engage. Axios HQ helps style text and track performance.

Immediately, flight attendants noticed and appreciated when we adopted Axios’ Smart Brevity approach. It provides familiarity week to week and helps guide readers along so they easily key in on the most important and relevant information. Manager of In-Flight Communications

How Delta keeps 21,000 in-flight attendants informed

With their on-the-go lifestyle, flight attendants need a reliable one-stop-shop for all their critical updates.

Read their case study

See Smart Brevity guidance in action

Book a demo to see how our AI-powered writing help and other features work together to elevate your essential communications.