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The airline sends its flight attendants a weekly Axios HQ update — a 2-5 minute read.
The challenge: Delta wanted a more effective way to consolidate and share curated content and information — every week — with all 21,000 of its in-flight attendants. It had to be:
The solution: Axios HQ helped Delta revitalize their “On the Fly” publication with streamlined Smart Brevity® solutions that distill important news into a 2–5 minute read.
How it works: Axios HQ’s team led a series of in-depth Smart Brevity trainings with Delta’s In-Flight Service comms team, completed an internal audit to understand flight attendant needs, developed and launched a refreshed version of “On the Fly,” and created a sustainable process to support the publication of each edition.