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How a school district uses Axios HQ to keep its community and faculty informed.
The challenge: The school district was preparing to bring all students and staff back for full-time in-person learning for the first time since the pandemic began. Their central comms team was searching for a way to communicate more clearly with the community. It had to be:
The solution: Austin ISD uses Axios HQ to draft and send two vital updates — one weekly communication that goes to families in the district and another that serves its staff. AISD’s comms team also invested in Axios HQ writing workshops and 1:1 editing support to help the AISD team quickly master Axios’ Smart Brevity® communication style.
💭 Cristina Nguyen, Media Relations Manager:
How it works: Axios HQ’s team led a series of in-depth Smart Brevity workshops with AISD’s team, helped them develop and re-launch the communication that gets sent to staff, and provided hands-on editing support for that update every week for three months — until AISD felt a mastery of the Smart Brevity style.
🧠 Cristina’s words of encouragement:
Austin ISD earned Axios HQ's 2022 Best-in-Class award for Community Engagement. See our other award winners: