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The ethics and compliance company used Axios HQ to communicate its acquisition and rebrand.
The challenge: LRN, the No. 1 company in its market space, had just absorbed the No. 2. Its team was navigating sensitive ground — merging into a single corporate structure, rebranding the newly combined company, and defining an authentic culture for teams in several countries around the world.
Leadership were looking for a way to consolidate and elevate staff-wide communications. It had to be:
The solution: LRN uses Axios HQ to create and send a single staff-wide touchpoint. It consolidates the company’s most important news, has a modern look and feel, and sends the afternoon before their all-hands so everyone can join that meeting on the same page. Among employees, 96% say they find something valuable in it every week.
💭 Jen Üner, Strategic Communications Director:
How it works: LRN sends a weekly all-staff update through Axios HQ. Their central communications team has “deputized” people in different departments to be contributors so the work doesn’t fall on one person or only reflect one perspective. Engineering, tech, product, sales, marketing and HR all have a central place to share important news.
🧠 Jen’s words of encouragement:
LRN earned Axios HQ's 2022 Best-in-Class award for Change Management. See our other award winners: