Goal #1

Streamline communication

Most of us write too long, too fancy, too foggy when we need to be more human. Axios HQ helps you do it.

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Harness what your staff and stakeholders need

Nearly 50% of leaders say the biggest challenge they face when sharing essential communications is understanding what’s actually important to the people they reach. That leaves you with two options:

Leave employees and stakeholders underserved.
Find a way to identify what empowers them.

Explore the data

Understand your audience

It’s up to executives, communicators, and managers to lead the way in identifying what your readers need, which key messages aren’t connecting, and how you can optimize both to save your organization time and money.

And there's an urgency to address it: Organizations that communicate effectively are almost five times as likely to retain top employees, compared to those that don’t. Step one is to evaluate how your messages are — or aren't — resonating, then find ways to continue to streamline communication and elevate what's essential.

Reflect on your updates

Separate which are critical to your staff's and stakeholders' success and which are adding to the clutter. Which earn higher engagement? Which provide unique context? Always stay essential.

Be audience first, always.

Survey your audience

Understand what they value, what they need to be productive, and what context helps them understand it. Then refine your approach — integrating the details, tone, and tendencies that resonate.

Be flexible and analytical.

Choose your channel

Meet your readers where they are — rather than expecting them to search and find what they need in ad hoc updates and disparate channels. Less gets lost and overlooked.

Be strategic and empathetic.

Communicate to your HQ

A strong workforce starts with streamlined communication. It takes time, care, and empathy, but putting it at the heart of your leadership strategy will set you — and those around you — up for success. And if you aren't a natural-born communicator, look to the experts around you. Axios HQ gives you a window into their world.

Communication creates alignment