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In this era of remote and hybrid work, many companies are facing a new challenge: onboarding and nurturing diverse teams who have never — and may never — meet one other in person.
“We want everybody to feel like they’re on the same team,” says Jesse Granger, Director of Communications at Bluepeak. “That takes communication, empathy, and meeting folks where they’re at.”
It also takes acknowledging “you never have one audience” to serve, explains Patricia Kiernan Johnson, VP of Communications and Public Affairs at the Curtis Institute of Music. “They all have different needs… We have students, faculty, staff, alumni, donors, audience members, board members, around the world.”
👇 Communication needs to be intentional, not complicated if you want to build a strong, connected community — whether folks are in the next office over or thousands of miles away.
The bottom line: The key to comms that unify a workforce is understanding what readers need, reaching them where they are, being realistic about the details they'll prioritize and speaking their language.
Go deeper: Watch our conversation with Jesse and Patricia, and learn how they're making their all-staff updates a must-read.