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Best-in-Class communications
Axios HQ's awards celebrate organizations that break the mold with their communications. From exceptional staff updates to strong community engagers, the winners earn their readers' trust and engagement.
American Airlines
American Airlines constantly looks for ways to raise the bar on how it keeps its 100,000-plus team members informed and engaged regardless of location. With a predominantly untethered workforce, providing a modern and dynamic communications experience is essential to keeping them informed while on the go.
Through this digital-first approach, the airline was able to centralize its newsletter process and leverage the Axios HQ platform to produce more than 20 recurring newsletters in a streamlined and cohesive manner.
WeightWatchers
WeightWatchers was doing a health check on its own internal comms and saw an opportunity. As a global team, they needed staff updates to better spotlight their community, markets, and teams' successes.
They launched The Bite, a weekly bulletin of important initiatives, team achievements, employee highlights and more. With open rates as high as 80%, it's their blueprint for internal comms — and they’ve launched five additional staff updates with the same style.
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Footwear Distributors and Retailers of America
The 80-year-old organization has a 10-person team, serving 4,000 influential business-leading members and investors. But FDRA needed a more effective way to capture the industry’s attention, stay relevant in the ways they communicate, and reflect the value of their work.
They developed more than 20 distinct communications. Its marquee member update — called “What I’m Hearing” — comes weekly from their CEO, and its engagement has doubled since shifting their strategy.
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Husch Blackwell Strategies
Husch Blackwell Strategies keeps business leaders, stakeholders, and clients across the country plugged into state and federal legislative updates.
They trust Axios HQ to deliver in-the-moment news to subscribers, earning 50-70% open rates, and weekly internal updates, earning 90%+ open rates.
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Domtar
Paper Excellence Group acquired Domtar. Domtar acquired Resolute Forest Products Inc. CEO transitions and integration activities were ahead. Through it all, Domtar needed to make sure its dynamic workforce of over 6,000 office and manufacturing workers were informed and connected.
Domtar sends a biweekly corporate digest to all staff and a biweekly local digest to employees at its corporate offices. Its shifts in strategy moved open rates from 12% to 50%–79%.
Read their story