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Teach others to share your mission and message
Executives can’t be the only ones beating the drum. Managers have a powerful role to play in reinforcing staff goals and cascading new or evolving company priorities that play a massive role in improving workplace culture.
The upside on that idea is strong. “We’ve done research at Salesforce that shows 75% of our employees trust the information their manager shares with them the most,” says Brad Burns, CCO at Salesforce.
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How to improve workplace culture
Improving company culture starts with clear, effective communications that foster strength, trust, and community at all levels. Cascade communications up, down, and around your organization to ensure employees feel aligned around goals and values, are kept informed on important company issues, and have a way to express feedback in order to address any lingering issues.
How can you improve bad workplace culture?
Communication is a clear first step in managing workplace culture. Transparent, effective communication keeps employees connected, aligns individuals and allows for consistent feedback so improvements can be made. To improve workplace culture:
Identify areas of weakness by gathering employee feedback.
Craft a consistent communications cadence to keep employees informed around key goals and values.
Ensure leaders embody those values and encourage them in employees.
Recognize team and individual contributions.
Keep the employee feedback loop open and continue to listen and act on suggestions.
Why improve workplace culture?
An organization with a healthy workplace culture sees increases in employee productivity, engagement, and retention. Not to mention it attracts top talent. By taking the time to improve culture, it can have lasting impacts on the bottom line and overall success and future of the company.