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Goal #3

Boost employee engagement

To stay engaged and productive, teams must first be informed and feel heard. Axios HQ helps you facilitate this.

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Employee engagement needs your attention

Employee engagement had been on the rise over the past decade — but the pandemic stalled its steady increase. For the first time in a decade, the percentage of employees who say they’re engaged at work dropped, according to Gallup. 

  • 36% said they were engaged in 2020.

  • 34% said the same in 2021.

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Break through the noise

For leaders to beat the Great Resignation and "quiet quitting," they have to set priorities that both serve their business and inspire and engage their teams — then communicate them clearly, frequently, and transparently.

  • Communication is the hardest part of that equation, and many leaders struggle to tap the right tools and collect the right insight to ease the way. 
  • And prioritizing it has never been more urgently important.

“Communication is at the core of keeping stakeholders aligned,” says Cydney Roach, Edelman’s Global Chair of Employee Experience. “Seventy-four percent of investors say your ability to attract and retain top talent and keep them engaged is more important than your ability to retain new customers.”

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Make your point quickly

Engagement spikes if two details kick off internal communications, from articles to emails, from executive briefings to all-staff alerts:

  • What’s new: one sentence that tells readers an important update they need to know.
  • Why it matters: the context that explains why that information is worth their time.

Start every update strong.

Learn from other leaders

Communication is a critical skill, but it’s also a team sport. Each leader at your organization is an authority in their own work and what they oversee.

  • Tap it, trust it, and bring them into the fold when your readers need an update about it.
  • Experts can distill an update to their core without sacrificing what's essential. 

Solicit and share best practices.

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Create a reliable cadence

Organizations with high engagement also tend to have first-rate updates on a weekly cadence so recipients start to trust that they can do things like...

  • Stop scouring dozens of news sources because your digest covers what they need.

  • Delete “status” check-ins and spare calendars because your roundup caught them up.

Protect people's time and trust.

Engage your HQ

Leaders say the number one benefit they start to see when their organization’s internal communications are highly effective is being able to improve employe engagement. It requires time and intention to be effective, but when you ruthlessly prioritize what they need, and share it in a way that's approachable and digestible, everyone keeps moving in the same direction. Axios HQ helps you improve employee engagement.

Engagement sparks productivity

Axios HQ boosts engagement

Our features help you keep readers focus and track their attention.

PLAN Design customization and branding

Pull in the logos, colors and email-safe fonts that make your communication look and feel like… you!... without losing the format that keeps readers engaged.

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COMPOSE AI-powered writing help

Our Smart Brevity guidance can reformat your text be more scannable, rephrase sentences to be clearer, remove filler words to enhance impact. 

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MEASURE Analytics and competitive benchmarks

Open rates, clicks, poll results, and more keep a pulse on reader engagement. Benchmarks show how you compare to other organizations like yours. 

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More on employee engagement

How can communication improve employee engagement?

Smart, effective communication aligns employees around company goals, keeping them more informed and engaged. And when employees feel valued and heard, they're more likely to be productive and engaged with the task at hand.

Why is employee engagement important?

Lack of employee engagement costs organizations millions, but getting it right can mean having a workforce more willing to go above and beyond. Engaged employees are more likely to stay with their organization and be more productive. Not to mention companies with engaged employees are more likely to have better company culture, which can be a major draw for top talent.
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Get started with Axios HQ

See how our AI-powered platform can help your organization plan, compose, align, and measure your internal communications.

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