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The 2024 state of internal communications
THE WORKPLACE DATA YOU NEED...
...to retain employees, improve alignment, win on social issues, spend smarter, save time, and boost revenue.
Time and money is wasted
At an employee and a leadership level, a lot of both is getting lost. Team motivation is waning, too, but many executives aren't even aware. The average full-time employee earning $100,000–$150,000 per year:
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Loses 46 work days per year dealing with ineffective communication — searching for details they need to do their jobs or clarifying context.
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Wastes $22,360 of their salary per year.
Nearly half of C-level leaders have gotten more involved in projects than they should have to and have had to set aside higher priority initiatives to put out immediate fires for all the same reasons.
→ The report includes a calculator to see what's going on at your org.
Alignment is breaking down
Data shows a direct correlation between how effective an organization’s internal communications are and how aligned its employees stay. And when alignment breaks down, leaders say they see more team conflicts.
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44% of leaders think their staff are entirely aligned with the organization’s business goals.
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14% of employees agree.
Leaders and employees are also at opposite ends of the spectrum on how relevant internal communications are, how clear and engaging they are, and what topics are critical to teams — all of which fractures alignment.
→ The report includes a survey you can run with your team.
Team retention is at risk
Internal communications play a herculean role in employee alignment. And breakdowns in alignment also draw a direct — and disappointing — line toward risks in team retention.
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49% of unaligned employees plan to leave their job within two years.
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44% of unmotivated employees plan to leave their job within two years.
Communication needs to be a team sport. Right now, the C-suite are among the most active all-staff and department-level communicators. Use leaders at every level to add the context and dimension their teams need.
→ The report includes a channel-by-channel strategic planning guide.
Political issues add stress
Every election brings up sensitive issues, and the uncertainty of who will lead our nation — or what policies and protections may change as a result — can be deeply unsettling to staff.
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48% of leaders say they lay out an action plan and reliably execute it when navigating social or political issues.
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26% of employees agree.
Worse, while leaders and employees are generally aligned on which topics are important to address, most employees have neutral to negative feelings about how well their organization is tackling those topics.
→ The report includes employee attitudes by topic and age range.
