
Customize your look and feel
HQ gives you both guardrails and freedom. Its format is proven to boost engagement. Your colors, logo, and email-safe font make it uniquely you.
Flexible formatting, intentional design
Every element of an Axios HQ update is designed to keep your readers focused. From its single-column format to the line breaks between cards, we'll take the guesswork out of what will work. All you have to think about is what goes in it.
Keep your brand front and center
Keep your HQ updates high-impact. You can style your header with a simple logo or a high-touch banner so readers see — right away — the brand they know, trust, and believe in. That friendly face will guide them deeper into your update.
Choose the color that works for you
If there's a hex code for it, HQ can do it. Choose the accent color that aligns with your brand, add it to HQ, and the flourishes in your essential communications will deliver the pop of color your readers know you for.
Customize your editor for every update
Have 10 topics to cover today? HQ has you covered with 10 cards. Have one big announcement tomorrow? Try a single-item update to make it stand out. Whatever essential updates you need to share, HQ's editor is as flexible as you are.
Keep your brand front and center
Keep your HQ updates high-impact. You can style your header with a simple logo or a high-touch banner so readers see — right away — the brand they know, trust, and believe in. That friendly face will guide them deeper into your update.
Choose the color that works for you
If there's a hex code for it, HQ can do it. Choose the accent color that aligns with your brand, add it to HQ, and the flourishes in your essential communications will deliver the pop of color your readers know you for.
Customize your editor for every update
Have 10 topics to cover today? HQ has you covered with 10 cards. Have one big announcement tomorrow? Try a single-item update to make it stand out. Whatever essential updates you need to share, HQ's editor is as flexible as you are.
Make your message stand out
HQ helps you pull readers in, makes key details stand out, and lets your readers have moments of rest.




How Happy Money earns 73% open rates on its weekly updates
Their fully distributed workforce needed a regular cadence of communication from the CEO and other leaders to stay connected and energized.
Read their case study