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Customize your look and feel

Customize your look and feel

HQ gives you both guardrails and freedom. Its format is proven to boost engagement. Your colors, logo, and email-safe font make it uniquely you.

Flexible formatting, intentional design

Every element of an Axios HQ update is designed to keep your readers focused. From its single-column format to the line breaks between cards, we'll take the guesswork out of what will work. All you have to think about is what goes in it.

Your logo
Your color
Your layout
Axios HQ Custom Banner

Keep your brand front and center

Keep your HQ updates high-impact. You can style your header with a simple logo or a high-touch banner so readers see — right away — the brand they know, trust, and believe in. That friendly face will guide them deeper into your update.
Axios HQ Color Customization

Choose the color that works for you

If there's a hex code for it, HQ can do it. Choose the accent color that aligns with your brand, add it to HQ, and the flourishes in your essential communications will deliver the pop of color your readers know you for.
Axios HQ flexible layouts

Customize your editor for every update

Have 10 topics to cover today? HQ has you covered with 10 cards. Have one big announcement tomorrow? Try a single-item update to make it stand out. Whatever essential updates you need to share, HQ's editor is as flexible as you are. 

Make your message stand out

HQ helps you pull readers in, makes key details stand out, and lets your readers have moments of rest.

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Clear

HQ's two-tone design, intentional white space, and breaks between cards all help ease readers' eyes — and create a cleaner canvas that helps readers continue to consume what you send.

You pick the message, we make sure it stands out to those who need it most.
Compact
Compact

A single-column format makes sure your readers stay focused while they scroll. You organize your essential updates in a smart order with intentional hierarchy to guide readers through your update.

You control what's first, then next, and they stay engaged with it. 
Creative
Creative

Images, charts and illustrations all have an impact on reader engagement. Pick from thousands of custom illustrations, millions of stock photos, or upload your own brand imagery to a private library.

You pick what's true to your brand. HQ's mobile-first layout makes it look great.
Happy Money
“Our newsletters don't look exactly like an Axios news email might. Happy Money is quirky, and we let that brand personality come through in our voice and visuals. I get the power of Axios HQ but can still make it fit our brand.” Laura Cullen, Director of Communications

How Happy Money earns 73% open rates on its weekly updates

Their fully distributed workforce needed a regular cadence of communication from the CEO and other leaders to stay connected and energized.

 Read their case study
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Get started with Axios HQ

See how our AI-powered platform can help you design communications that are clear, engaging, and memorable.

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