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The 240 year-old pharmaceutical company uses Axios HQ to tell its most compelling stories.
The challenge: Takeda needed a modern framework to communicate with its 52,000 global employees in a concise and consistent way.
It had to be:
The solution: Takeda uses Axios HQ to draft and edit its most important communications — using its Smart Brevity® tips to sharpen their structure and focus — and invested in a series of bespoke writing workshops to help its Global Communications teams jumpstart their understanding of the Smart Brevity style.
💭Susannah Wesley-Ahlschwede, Head of Global Internal Communications:
How it works: Axios HQ developed and led a series of in-depth workshops for Takeda’s global communicators, aligning lesson plans, hands-on exercises and workshop cadence around a core goal:
Axios HQ is the software where Takeda writes and edits those stories, helping the team stay aware of and accountable to Smart Brevity’s best practices.