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The B2B company uses Axios HQ to send three inspiring newsletters with over 80% open rates.
The challenge: GLG needed a dedicated channel to showcase its nonprofit work and deepen employee participation across the Americas, EMEA, and APAC regions.
It had to be:
The solution: GLG, the world’s largest expert network, worked with Axios HQ to launch three regional newsletters about the company’s Social Impact work, boosting edition open rates to over 80%.
How we did it: Axios HQ led training for GLG’s Communications team on Smart Brevity®, newsletter best practices, and the Axios HQ tool to help GLG develop the structure of the newsletters — highlighting new, compelling information and identifying opportunities to tailor communications to its regional audiences.