FeaturesMeasure
Measure

Prove comms
moved something.

Section-level analytics show exactly what got read, what got skipped, and how you compare to organizations like yours. Share the report. Show the work.

Section-level analytics

Open rates and click rates on every update. But also: which sections got read, which got skipped, and how long readers spent. You know exactly what landed.

  • Open rates and click rates on every update
  • Which sections got read, which got skipped
  • Time-on-section data for every send
Section-level analytics

Audience segmentation

Split your audience by department, location, or any custom label. See how each segment engages side-by-side. Target your next update based on what the data shows.

  • Split by department, location, or custom label
  • Compare engagement across segments side-by-side
  • Target your next update based on what the data shows
Audience segmentation

Competitive benchmarks

How do your open rates compare to organizations like yours? Axios HQ benchmarks your performance against a peer set — so you know if 72% is good or great.

  • Benchmark against organizations like yours
  • Know if 72% is good or great in your industry
  • Track improvement over time against peer set
Competitive benchmarks

Polling and feedback

Embed a pulse question directly in your update. Ask your audience what they think, what they need, or whether the message landed. Responses come back in the same dashboard as your open rates.

  • Embed pulse polls directly in any update
  • Anonymous or tracked audience feedback
  • Responses in the same dashboard as your open rates
Polling and feedback

See the analytics in action.

Section-level data, benchmarks, and shareable reports. 30-minute demo.

Request a demo →