Break through the noise
Communications aren't one-size-fits-all — and neither is Axios HQ. Our premium software and
professional services let you pick the support your team needs to send essential
communications that engage readers and drive action.
Jump to: Axios HQ offerings | Customer success team | HQ use cases | FAQs
Axios HQ Software
Pricing starts at $12,500/year
Transform your communications with our Smart Brevity writing tool. Axios HQ helps you create and send scannable updates that are 40% shorter than most internal emails — but full of all the vital details staff and stakeholders need.
HQ prices are based on company size so it can work for teams big and small.
Software features:
✅ AI-powered writing & formatting tips
✅ Best-practice templates & resources
✅ Collaborative editing & assignments
✅ Millions of illustrations & images
✅ Analytics & competitive benchmarks
✅ Unlimited users and contacts
Support services:
✅ Dedicated onboarding specialist
✅ Long-term account manager
✅ In-depth strategy sessions
✅ Progress and success check-ins
✅ Premium user support
✅ Seamless HRIS and SSO integration
Smart Brevity® Training
Pricing starts at $10,000/session
Sharpen your Smart Brevity skills in our custom, high-touch training courses with an Axios HQ editor.
Our 101-level course and bespoke, immersive workshops dive into the science behind our Smart Brevity style and best practices to bring it to life in your communications.
Training options:
- Smart Brevity fundamentals course
- Hands-on Smart Brevity workshops
- Go-deeper sessions to enhance your skill
- Custom curriculum is available, too
Smart Brevity® Editing
Pricing is custom
Become a Smart Brevity expert with 1:1 strategy, editing, and consultative support from our Axios HQ editors.
We help you refresh or fully launch the most vital recurring communications across your organization — and edit each one before you hit send until you're ready to do it alone.
Editorial services:
We're at your service
Axios HQ's customer success team is here to guide your Smart Brevity journey —
from custom onboarding and strategy sessions, to premium user support and more.
You'll have an onboarding specialist...
You'll have an onboarding specialist...
For your first 90 days, our onboarding specialist will help dig in and understand your unique communication goals — then map how HQ can help you achieve them, including:
- Content calendar and planning templates
- Best practices for effective HQ updates
- Proven tactics to boost reader engagement
- Performance benchmarks for teams like yours
- Help reviewing your first HQ update, pre- and post-send
...and dedicated account manager
...and dedicated account manager
Consider us an extension of your team. Your account manager will make sure you get the most out of your HQ investment, guiding you through:
Three ways organizations use Axios HQ
Over 300 organizations use our software to write and send vital updates.
All-staff & exec communication
Clear, effective communication is critical for on-site, hybrid, and remote teams to stay aligned. Axios HQ makes writing relevant updates easy — so you can boost trust and engagement across your all-staff and executive audiences.
A few ways organizations use HQ for internal comms:
- Weekly all-staff updates
- Team reward and recognition
- DEI and other topic-specific news
- Policy changes and benefit rollouts
- Executive, investor, and board updates
- Change management and crisis comms
"Our HQ update is a chance for management to go on the record... It’s a way to communicate efficiently, to let people digest it asynchronously and to measure whether it's getting traction."
— Mike Lackman, CEO, Trade Coffee
Department & regional news
As all-staff updates trickle down, each region or department needs unique insight to carry a strategy or goal forward — and see their role and impact in it. Axios HQ helps teams or regions understand “What’s new,” “Why it matters” to them.
A few ways leaders use HQ for team-level comms:
- Sales, product, and marketing updates
- Employee- and project-level progress
- Goal-setting and peer-review updates
- New-hire onboarding resources
- Professional development opportunities
- Brand storytelling and localization efforts
"As our Social Impact work continues to grow, we recognized smart communications would be crucial... Axios HQ provides a streamlined platform to communicate with our employees around the world, and the ability to easily customize our messaging for regional audiences."
— Richard Socarides, Chief Communications Officer
Read how GLG rallies a global workforce →
Member & client updates
Strong communication is key to strong relationships — it builds trust and helps you align on needs, goals, and priorities. Axios HQ makes it easier to build community or engage clients with clear, conversational updates.
A few ways organizations use HQ for community comms:
"It's been really helpful in community and trust building. In school communications, no one ever tells you, ‘Oh, I loved your communication,’ so it was kind of a shock for us to hear, ‘Thank you.’ Every week, more and more people email us."
— Cristina Nguyen, Media Relations Manager, AISD
Read how Austin ISD keeps its staff and families in sync →
Frequently asked questions
We're here to help with any questions you have
Smart Brevity is a communications formula built by journalists — then perfected inside hundreds of organizations — to help any leader prioritize essential news, explain its impact on readers, and deliver both in a concise and visual format.
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Most Smart Brevity communications are 40-50% shorter than typical updates, with all the same vital details preserved.
It works because it's built on brain science. We spent years digging into data and changing reader behaviors to learn what keeps folks engaged.
We work with teams of all sizes — from small nonprofits to the Fortune 500.
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Pricing begins at $12,500 per year and is based on organization size — to stay accessible, with no limit on number of seats, sends, or size of audience.
Axios HQ helps you curate, compose, optimize, and send essential workplace updates that are shorter, clearer, and more engaging than traditional updates.
While most tools give you endless options — and leave you lost trying to figure out a way to engage your readers — Axios HQ gives you proven best practices.
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HQ's template is pressure-tested to boost focus.
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Smart Brevity writing tips are proven to keep readers engaged.
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HQ's analytics track performance — plus competitive benchmarks.
In short: Axios HQ takes the guesswork out of clear communication. It gives you the power to preserve your messaging, branding, voice and tone — with the guidance to make sure your insight is unmissable to busy readers.
No! Axios HQ can help anyone write and send essential updates that get their audience smarter, faster on what matters.
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Executives send all-staff, investor, and board updates.
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Chiefs of staff send executive briefings and cross-functional updates.
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Department leaders send team priorities and progress.
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Employees send project- and manager-level updates.
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And many more.
Communication is part and parcel of everyday life – regardless of your audience — and good comms are essential to helping others understand your point quickly and accurately.
We’d love to show you around! Schedule a conversation with one of our team members.
Communicate better with Axios HQ
Ready to write less — and say more? Let’s connect.