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The City trusts Axios HQ to help its Mayor connect with constituents.
The challenge: The City was looking for a modern way for Mayor Adler to share thoughts directly with the community and recaps with the media after council meetings. It had to be:
The solution: The City of Austin uses Axios HQ to send the Mayor’s weekly update of important messages to the community — open rates have boomed 150% since adopting HQ. It’s also how they power post-council recaps for the media or others interested in what was passed.
💭 Elizabeth Lewis, Communications Director:
How it works: The City of Austin’s team is small and nimble. One person may log in to Axios HQ to draft their next edition, Mayor Adler or Elizabeth join in, make edits, and sign off before it gets sent.
🧠 Elizabeth’s words of encouragement:
Go deeper: Read a real example of Mayor Adler's Smart Brevity communications.