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Its founder streamlined the process without sacrificing quality.
The challenge: When Cara Natterson made the shift from a consultant in pediatrics to the founder of a puberty-positive health company, she wanted a new strategy to keep all the parents who subscribed to her newsletter engaged and educated. It had to be:
The solution: Order of Magnitude now plans, composes, sends, and tracks its newsletter — “The Awkward Roller Coaster” — with Axios HQ. It’s written in the tool’s signature Smart Brevity® style, proven to keep readers more engaged, and their newsletter consistently earns a 60% open rate.
💭 Cara Natterson, Founder:
How it works: Every week, Cara and her business partner Vanessa hop on a Zoom, jump into HQ, and collaborate in each card of their weekly newsletter to share all the insight their readers expect about what it’s like to raise a teen or tween — their bodies, their friendships, their brains, and their social and emotional experience.
🧠 Cara's words of encouragement:
Order of Magnitude earned Axios HQ's 2023 Best-in-Class award for Creative Comms. See our other award winners: