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How Edelman kept 6,000 remote employees connected

The global communications firm leveraged Axios HQ to unite its newly remote workforce.

The challenge: Edelman needed a more effective way to share company, client and COVID-19 related news with 6,000+ employees across 60 global offices. 

It had to be:

  • Scalable: From Canada to LATAM, every office reaches a distinct audience with region-specific news.
  • Flexible: A clean, easy-to-use format would ensure they could use one tool long-term — for internal news, client updates, and more.

The solution: Edelman worked with Axios to launch more than a dozen Smart Brevity newsletters.

  • 💭 Lisa Kimmel, CEO of Edelman Canada: “At the beginning of the pandemic, we realized that we needed a turn-key solution to share crucial information with our employees and promote a sense of community and togetherness, and we chose Axios as our provider. The Smart Brevity newsletter format is easy to use, and has provided us with key insights to alter our internal communications approach as the pandemic wore on, including the frequency of our communications.”

How it works: Axios has partnered closely with Edelman — sharing strategic communication insights, effective channel strategies and high-impact product features — to ensure each new team that gets started with Axios HQ has the data and insight they need to produce highly engaging updates.

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