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Article editing workshop:
Write and edit articles with greater
clarity for today’s busy readers
Bring our trainers in-house to teach your team how to use Smart Brevity to write articles that capture attention and drive action.
On the agenda
We’ll start with an introduction to Smart Brevity and how to apply it to articles
— then end with an exercise to practice applying it.
“By shorter, better, clearer communication — and getting to the point of what we want people to do — we're all saving each other time. It gives people what they need so they can go off and do the jobs they’re there to do more confidently.”
bp's network of
Smart Brevity “Ninjas”
Axios HQ built a Smart Brevity training and editing program to define a new style of communication, train the entire function on it, develop “Smart Brevity Ninjas” to expand the skillset beyond central comms.
How bp transformed its global communication
"Everything was bespoke. The Axios HQ team worked with me to tackle and anticipate our specific needs and made an impressive effort to learn our company. We saw the value in what we were doing and the immediate impact it could have on efficiency and results in their day-to-day work."
Takeda's bespoke storytelling training
Axios HQ developed and led a series of in-depth workshops for Takeda’s global communicators, aligning lesson plans, hands-on exercises and workshop cadence around its core goals.
How Takeda modernized its storytelling
"We’ve embraced the style for news items, transactional content, and even in longer feature stories, which was a welcome surprise. The style really makes it easier to write and edit and has helped our editors streamline their process — a welcome shift in time spent."
USC's shift in style
Axios HQ’s team led in-depth Smart Brevity training sessions with USC communicators — helping them understand how the style works and ways it can be useful to any campus update.
How USC keeps its campus connected
