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The university's communications team uses Smart Brevity® to simplify and amplify vital messages.
The challenge: The University of South Carolina wanted to strike an important balance in its communications — keep all the smart, essential news its faculty, staff, and leaders needed but find a way to simplify and streamline those messages. It had to be:
The solution: The University of South Carolina used Axios HQ’s Training and Editing services to learn Smart Brevity and use it to revamp two of their most crucial campus communications — UofSC Today, sent to faculty and staff three times per week, and Comms Briefing, sent to campus and community leaders each Friday.
Open rates grew nearly 10 percentage points, in kind.
💭 Melissa Spring, Manager of Strategic Projects:
How it works: There were two phases to Axios HQ’s and the University of South Carolina’s collaboration. First, Axios HQ’s team led in-depth Smart Brevity training sessions with UofSC communicators — helping them build a foundational understanding for how the style works and ways it can be useful to any campus update.
Next, Axios HQ’s expert editors worked 1:1 with UofSC editors for four weeks to curate, craft, and edit each edition of UofSC Today and Comms Briefing — practicing Smart Brevity together until they became independent experts.
🧠 Melissa’s words of encouragement: