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WeightWatchers uses Axios HQ to keep a team of 5,000 informed, inspired, and connected.
The challenge: WeightWatchers was doing a health check on its own internal comms. They’d been using an internal messaging board but found it clunky and overwhelming. As a global team, they needed staff comms to better reflect a global mindset, spotlighting their community, markets, and teams' successes. They also had to deliver their news and stories in a consistent way that staff could read, revisit and relate to. It had to be:
The solution: WeightWatchers uses Axios HQ to write and send multiple editions of The Bite. One version gets sent to corporate readers weekly and features important initiatives, team achievements, employee highlights, and more. Another version goes to global employees monthly — keeping them aligned no matter where they are. With open rates as high as 80%, The Bite is now the blueprint for WeightWatchers’ internal comms — and they’ve launched additional series with the same style and format.
💭 Anna Paskow, Employee Experience Senior Lead:
How it works: WeightWatchers created a simple but effective content calendar to ensure each edition of The Bite includes the company’s most essential updates. Once their lineup is set, collaborators log in and contribute their updates — making editing fast and efficient. It’s also creating a content flywheel. Now that a half-dozen WeightWatchers newsletters are crafted and delivered using Axios HQ, Anna and her team can pull stories from other updates, tailor them for The Bite, and save even more time.
🧠 Anna’s words of encouragement:
WeightWatchers earned Axios HQ's 2024 Best-in-Class award for Best All-Staff. See our other award winners: