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To bring its global workforce closer together, Yieldstreet turned to Axios HQ — creating a consistent internal comms strategy to keep employees informed, engaged, and aligned.
The challenge: Yieldstreet, a pioneering FinTech firm, faced the challenge of unifying its global team and enhancing employee engagement. Their diverse, international workforce needed a cohesive communication strategy to bridge departmental silos and keep everyone informed and aligned. Yieldstreet needed a solution that would:
- Connect global teams: With offices worldwide, Yieldstreet needed a way to connect employees in New York, Malta, Greece and Brazil ensuring everyone was on the same page.
- Bring consistency to comms: Their diverse mix of communication channels — including Slack, email and ad hoc meetings — led to gaps in engagement and made it difficult to maintain a regular flow of information.
- Make updates more engaging: Yieldstreet needed a more compelling way to share internal updates — something that would capture attention, spark interest, and encourage employees to stay connected.
The solution: Yieldstreet adopted Axios HQ to streamline internal communication through a consistent engaging monthly newsletter. The platform makes it easy for the People team to pull together updates, share employee highlights, and keep everyone in the loop — without spending excessive time on formatting or approvals.
- Monthly newsletter: The team implemented “The Yieldstreeter” to highlight company milestones, employee achievements, and upcoming events — enhancing transparency and engagement.
- Streamlined content creation: Axios HQ helps the team focus on content while the Smart Brevity format keeps messages clear and consistent.
How it works: Yieldstreet's People team leads the charge, collecting updates and insights across the company and turning them into newsletters that are clear, visually engaging, and aligned with company priorities.
- Collaborative content gathering: The team collaborates through Slack and in-person meetings to curate content and ensure all departments are represented.
- Efficient approvals: A streamlined process enables quick sign-off—drafts are shared via test email with key leaders, who reply directly with approvals or clarifications.
📊 Key comms and business results:
- Stronger engagement: Achieving an impressive 80% open rate, the newsletters demonstrate their value by keeping employees connected and informed.
- Enhanced alignment: Regular updates helped dismantle silos, aligning all employees with Yieldstreet's goals and initiatives.
- Cultural ripple effect: The newsletter has become more than just an internal update, it’s sparked real conversations and connections. Employees regularly forward editions they love, shout out their favorite parts, and reference stories during meetings.
- Employee spotlight with purpose: The newsletter has become the go-to channel for announcing winners of the company’s peer nomination grant program — recognizing employees who go above and beyond to create long term impact. Employees now have more visibility into each other’s work, life events and wins — making recognition and conversations more meaningful.
💭 Sheila Sullivan, Talent Manager on Axios HQ: "The opportunity to focus on the employee experience as a whole has been invaluable. It gives a chance for every individual to understand the role they play in our success and where they are in the grand scheme”.
