What is Smart Brevity®?

▶️ This video breaks down five Smart Brevity® rules that help you think more clearly, write more effectively, and make your message unmissable.

• Why it matters: The world is drowning in words — and AI just made it easier to generate more.

Smart Brevity® goes the opposite direction: fewer, better communications that people actually read and act on.

It's a communication framework rooted in brain science that makes your thinking sharper and your message impossible to miss. The method is simple: answer three questions first.

• What's the actual news?
• Why does this matter right now?
• What do I need them to do?

Answer those, and clarity follows.

In a world where anyone can generate three forgettable paragraphs, clarity is your competitive advantage.

👉 Smart Brevity is how you get there.