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Smart Brevity® Fundamentals
An expert-guided virtual course on the methodology transforming communications at 700+ orgs.
On June 26 at noon ET, two Smart Brevity trainers will lead a one-hour session teaching the proven Smart Brevity framework — including its research foundations, practical techniques, and the data behind this distinctive communication style.
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You'll explore the two biggest philosophies in Smart Brevity — the inside-out communication style and how to be short but not shallow.
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Using real examples, you'll walk through the tested and proven techniques to arrange, format, and style effective communication.
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We'll end the course with a before-and-after Smart Brevity demonstration and Q&A.
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You'll leave with foundational techniques to transform complex messages into high-impact communications.
🎟️ A session seat is $350 — we have a maximum of 50 seats per session to optimize support.
Can't join the upcoming session?
❗To ensure diverse participation we limit registration to 25 employees per organization.
- Have more than 25? We recommend a team training or workshop session. Our team trainings can be attended by up to 100 people. Our workshops are interactive and customized to your company. Inquire here.
Meet your trainers: former Presidential Briefer and New York Post writer
Phil Dufresne
Smart Brevity Trainer
Phil Dufresne
Smart Brevity Trainer
Phil is an Editor and Trainer, teaching corporate leaders, communicators, and professionals at organizations of all sizes how to improve critical communications.
- He’s helped teams across industries, including major financial institutions like JPMorgan Chase and HSBC, reimagine how they inform stakeholders and engage staff.
- He has led engaging training for both new Smart Brevity adopters and those working to expand and operationalize it across their organization.
- His insightful sessions and real-time feedback help customers quickly understand the methodology so they can apply it, feel its benefits, and continue to improve their craft.
Prior to Axios HQ, he was a CIA analyst, writing and editing in a style not far from Smart Brevity. He also served as an editor for the President’s Daily Brief.
1 fun thing: Phil is an actor on the side. Most recently, he played Claudius in a production of Hamlet.
Reed Tucker
Smart Brevity Trainer
Reed Tucker
Smart Brevity Trainer
Reed is an Editor and Trainer at Axios HQ and has helped hundreds of customers — like Takeda and UPS — learn Smart Brevity through customized strategy and training sessions.
- He builds a deep understanding of customers’ communication goals, then works with them to advise on and develop programming that addresses it.
- He leads hands-on, tailored workshops that connect the dots between unique customer communications — like emails, articles and narrative pieces — and the principles of Smart Brevity to help folks pave a strategic path forward.
- His insightful sessions and real-time feedback help customers quickly understand and apply the methodology so they can start to feel its benefits.
Prior to Axios HQ, Reed was a Google content editor and a senior features writer at the New York Post.
1 fun thing: Reed is the author of Slugfest, a 2017 book about the rivalry between Marvel and DC Comics.
Frequently asked questions
What is Smart Brevity?
Smart Brevity® is a communications formula developed in the Axios newsroom. Based on brain science and data, this formula has defined the media organization’s success.
Today, Smart Brevity is helping leaders and other professionals style and format their communications to be clearer and more effective.
— The Axios newsroom invented it.
— The world’s busiest readers embraced it.
— Then Axios HQ productized it.
We analyzed over 1 million examples of Smart Brevity updates, developed an algorithm that can execute it just like a journalist, and made that the DNA of Axios HQ so any communicator can access it.
Now, we’re building online tools like this one so you can use Smart Brevity to improve communication in all sorts of contexts — from a simple sentence and a short email to a full article and beyond.
I want to buy more than one seat to the session, how can I do that?
You can buy a maximum of 25 seats to one session — to do so reach out to hello@axioshq.com to lock it in.
If you're interested in a training session for more than 25 people reach out to hello@axioshq.com. We offer custom training programs.
I am having trouble processing my payment. Who do I contact?
Reach out to us at hello@axioshq.com and we can help you out.
I can't join the upcoming session on Will there be other sessions?
We host sessions monthly. You can always see additional dates above or get on our list to be notified about future sessions.
