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How to refine your audience for key internal comms

A guide to help you craft audience-first internal communications

Audience first. These two words sparked a radical change in the Axios newsroom and inside 600+ organizations that have adopted the Smart Brevity® style. Audience-first communications boost engagement and drive change because they elevate what your audience needs to know, rather than just what we want to say. 

This Smart Brevity workbook breaks down an approach we call "radiate out," that's designed you help you focus your communication goal, audience, and content. 

 Inside you'll find: 

  • Advice for identifying and refining your audiences
  • Examples of "radiate out" in action
  • Quick exercises to help you practice