- Help Center
When you’ve finished a meeting, there’s almost no better compliment than to hear a teammate say, “That was a great use of time.”
What works: Focus on an informed reader, then raise the bar on what’s worthy of their time and attention. Challenge yourself to share only what will be urgent, interesting or valuable in the moment they receive it.
Why it works: Most employees spend about 20% of their week searching for information they need to do their jobs. But if you ruthlessly prioritize what’s worth their time — and cut anything that isn’t — those vital details stop getting lost or overlooked, so everyone’s more productive.
How to do it: Start with your audience — then picture a smart, curious person who’s among them. Think about who they are and what they need. Let them guide the choices you make.
The bottom line: It can be tempting to toss every stat or detail you have into one big update. But the more you include in your message, the more you dilute it — making it that much harder for readers to find what they need and get back to work. Fight the urge to overshare.