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Today’s leaders spend more time communicating than ever before — navigating crises, policy changes, and everyday demands. These are the defining moments when clarity matters most, and yet many leaders still rely on the same tired tools and strategies. 

  • 🧠  Smart Brevity® is how modern leaders communicate.

Born in a newsroom — and perfected inside 300+ organizations — Smart Brevity is the strategy powering teams through every stage of growth, from startups defining their first communication gameplan to global teams navigating transformational change.

📣 Watch the conversation to hear Axios Co-founders Mike Allen and Roy Schwartz share how Smart Brevity powers their own executive strategy — and how any leader can use it to deliver clear, effective communication every time, no matter the topic.

🔎 They'll cover:

  • The mandate for modern leaders at every level of an organization — to be effective communicators.
  • How Smart Brevity can radically change your culture, strengthening cross-team alignment, trust, and transparency.
  • Techniques to sharpen communication habits, structuring a framework to help leaders streamline day-to-day demands and also tackle tough topics.
  • Stories of how Axios used Smart Brevity to succeed through hyper-growth, from start-up to acquisition.


Emily Inverso headshot
Emily Inverso Axios HQ Senior Director
Roy Schwartz headshot
Roy Schwartz Axios HQ Co-founder and CEO
Mike Allen headshot
Mike Allen Axios Co-founder