Whether you're reaching residents across a city of 100,000 or families across five schools, the challenge is the same — cutting through the noise to drive engagement and make people feel genuinely informed.
- Why it matters: The right communication sparks participation, builds connection, and keeps the audience coming back.
Danielle Schwartz, Communications Director for Ramsey School District, and Cori Wallace, Director of Communications for the City of Lawrence join Axios HQ for a conversation on how to build community comms that actually connect.
They cover how to:
- Balance data and storytelling so readers feel informed
- Scale community engagement without losing the human touch
- Turn complex or emotional topics into clear, accessible updates communities can act on
- Establish a consistent format and cadence that your audience can trust
Yes, and: The City of Lawrence and Ramsey School District use Smart Brevity and Axios HQ to help build engaging community comms — and are part of the 2026 Best-in-Class Communications cohort.
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