Best-in-class comms strategies from American Airlines and FDRA

Every year Axios HQ spotlights organizations that break the mold with their communications. From exceptional staff updates to strong community engagers, these best-in-class orgs earn their readers' trust and engagement.

• Why it matters: As the volume of information that's available continues to expand in 2024, the ideas and organizations that thrive will share one critical skill – creating clarity from chaos.

🧠 Part one of this two-part series features Axios HQ CEO Roy Schwartz and two communicators who – at every level – are using best-in-class comms to reach dispersed and diverse audiences: 

Liz Mach | Manager of Editorial Strategy, American Airlines
She shares how American Airlines uses Axios HQ to deliver an internal comms strategy that is collaborative and effective — and keeps over 100,000 on-the-go employees informed. 

Matt Priest | President and CEO, FDRA
He shares how FDRA leans on Axios HQ to distill complex topics and news — and inspire action among their 4,000 association members.