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Hasbro CCO Roberta Thomson’s seen a lot, done a lot, and led the executives around her through a lot at every organization she’s been at, like…

  • Facebook’s rebrand to Meta. She told their story — internally and externally — through it.
  • Notion’s expansion. She evolved its brand and message while it acquired competitors.
  • Hasbro’s evolution. She owns comms — and their impact on culture — in its org-wide transformation. 

Every experience challenged her and helped to hone her craft. And all of them taught her the tactical and strategic ways to navigate uncertainty, build an unbreakable message, rally teams and executives around a cause, and shape a story even when it’s difficult. 

Hear Roberta talk about her work at Hasbro, her years at Meta, her time overseeing brand, design, and storytelling at Notion, and how her early career experiences at Deloitte and Brunswick Group have made her the communicator she is today.


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Roy Schwartz Axios HQ Co-founder and CEO
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Roberta Thomson Hasbro Executive Vice President and Chief Communications Officer