Comms Coach: Strava VP of Comms on how to make data your most powerful storytelling tool

Comms Coach is back for the first session of 2026 — this time for a deep dive into how communicators can use data and storytelling to build influence and experience.

📣 Your guide is Brian Bell, Vice President of Global Communications and Social Impact at Strava.

• Go deeper: He brings insights from a communications career spanning major brands like Keurig Dr Pepper, Wingstop, and the NFL.

💡 Watch Brian and Tristyn Hassani, VP of Operations at Axios HQ, cover how to:

• Use data as a storytelling superpower — to tell clearer, more credible stories internally and externally.
• Influence org-wide strategy — and what comms leaders can do to earn that trust.
• Build comms muscle — whether you’re a team of two or leading a global function.