Best-in-class strategies from Bechtel and Nasdaq

Every year Axios HQ's Best-in-Class awards spotlight organizations that break the mold with their communications.

• From exceptional staff updates to strong community engagers, these best-in-class orgs earn their readers' trust and engagement.

Watch part two in a series of conversations with our 2026 winners. Axios HQ’s Tristyn Hassani is joined by Rayna Farrell, Principal Vice President & Global Head of Corporate Affairs and Marketing at Bechtel, and William Briganti, Head of Enterprise & Internal Communications at Nasdaq.

🧠 They cover how:

• Bechtel created a single source of truth for a workforce spread across 33 countries and five business units during rapid growth.
• Nasdaq transformed their internal communications to keep employees aligned with clear, succinct, and essential updates.
• Communicators can use these strategies to create best-in-class Smart Brevity communications for their own teams and their organizations.