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Best-in-class: Comms strategies from Yahoo

Yahoo's VP of Global Internal Comms on newsletters that build trust and alignment

Best-in-class: Comms strategies from Yahoo

Every year Axios HQ 's Best-in-Class awards spotlight organizations that break the mold with their communications.

  • From exceptional staff updates to strong community engagers, these best-in-class orgs earn their readers' trust and engagement.

Watch part one of a series of conversations with our 2025 winners. Axios HQ Head of Internal Comms Tristyn Hassani is joined by Yahoo VP of Global Internal Communications Sarah Smith Banks.

🧠 They cover the two strategic newsletters Yahoo launched during their spin out from Verizon in 2021 — and how they increased employee understanding of company direction and trust in leadership.

Speakers

Tristyn Hassani headshot

Tristyn Hassani

Axios HQ

Head of Internal Communications

Sarah Smith Banks headshot

Sarah Smith Banks

Yahoo

VP, Global Internal Communications