Smart Brevity: The strategy powering Edward Jones’ comms

On May 21 at 12:30pm ET, watch Edward Jones Senior Business Communications Manager Mia Kweskin walk through the exact strategies her team uses to cut through noise, earn CEO buy-in, and prove comms impact to leadership — and how Smart Brevity sits at the center.

• Why it matters: The most effective comms teams aren’t just faster — they’re clearer, more intentional, and better equipped.

💡 What you'll take away:

• Their clarity playbook — how they brought Smart Brevity to a dispersed workforce of 55,000 and got senior leaders to champion it.
• Their AI approach — how Edward Jones is shaping the internal narrative around AI, workforce trust, and decision-making.
• Their measurement strategy — how they used employee personas and industry data to make the business case for better comms.

Can’t tune in on May 21? Register anyway and we’ll send you the recording and key takeaways.