How to optimize an essential communication

A guide to helping you get your point across — quickly and clearly

Today's reality: Professionals are busier and more distracted than ever. Most skim work emails and updates trying to answer two questions: "What's this about?" and "How will it impact me?"


Essential communications — those key updates that move a project forward, or keep the org aligned on key goals — are getting missed. And that's quickly become the culprit of lost time, engagement, and productivity. According to Gallup: 

  • Only 50% of employees thoroughly read what their leaders send them. 
  • Only 20% say they strongly agree their leaders communicate effectively. 

This Smart Brevity workbook breaks down the three details that are the most consequential, interesting, and engaging in any essential communication. And it has a few quick exercises you and your teams can run through to bring them to life. 


🔑 Inside you'll find: 

  • Advice for getting your point across — quickly and clearly. 
  • A framework to help you address what readers care about most. 
  • Quick exercises to help you practice. 


Go deeper

Attend a Smart Brevity open house

Join a Smart Brevity editor to learn more about the muscle behind our style — and a tool called Axios HQ that makes using it a lot easier.


Radically rethink how you communicate

In his firstTEDx talk, Jim VandeHei breaks down the urgent need for all of us to communicate with better clarity and efficiency.


Download our Smart Brevity Checklist

This checklist helps you remember the most key ingredients so your next update will be clear, engaging and memorable.