
We wrote the book on clear communication...
Our founders created Politico, a news site that punched above its weight and was so successful it sold for $1 billion.
In 2016, they launched Axios. When the world was drowning in information, Axios' Smart Brevity® communication style cut through and kept readers engaged. It sold for $525 million.
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Then we wrote the book on modern communication.

...And built the software to help you use it at work
We obsessed over readers for decades. Data shows they were inundated with information and begging for greater clarity, brevity, and context.
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When we applied Smart Brevity to internal comms, they got 40% shorter, massively clearer, and our performance picked up, too.
We built Axios HQ to stay accountable. Now hundreds of organizations use it to plan, write, send, and track their own all-staff and executive updates.
See our software at workThe numbers show it's working
For small companies, Axios HQ helps you punch above your weight class. For established organizations, Axios HQ is a force multiplier — so you can run lean, amplify the impact of your internal comms, and keep the entire organization aligned.
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Our AI is a force multiplier for your
internal email communication
Axios HQ gives you all the tools and templates you need to send recurring
email updates that boost transparency, trust, and alignment.

Best practice templates
See what Walmart, JPMorgan Chase, and other best-in-class leaders send their readers. HQ’s community library is full of real communications from teams big and small. Get inspired.
Explore the feature
AI-powered writing help
Generative AI is your assistant. HQ makes it your communication superpower. Our features help you brainstorm topics, generate original images, translate text to different languages, search what you've shared with your audience before, and a lot more.
Explore the feature
Smart Brevity guidance
Our proven editing guidance can reformat your text to boost scannability, rephrase your sentences to make them clearer, remove filler words to enhance impact, and more. It's like an on-call editor, ready to do the work with you.
Explore the feature
Collaborative editing
Communication is a team sport. Add your colleagues, assign areas of your HQ updates, collaborate in real-time. You can even set deadlines and add instructions — all directly in HQ. One system to streamline it all.
Explore the featureIntegrations
Sync your HR directory. Set up a custom domain. Enable SSO logins. HQ helps you to keep your audience safe and your sends reliable so the right people get the updates they need, every time.
Explore the feature
Powerful analytics
HQ helps you meet your readers where they are — and keep an eye on how they engage. Open rates, click rates, write-in feedback, poll results, and more keep a pulse on readers. Benchmarks show how you compare to organizations like yours.
Explore the feature
Best practice templates
See what Walmart, JPMorgan Chase, and other best-in-class leaders send their readers. HQ’s community library is full of real communications from teams big and small. Get inspired.
Explore the feature
AI-powered writing help
Generative AI is your assistant. HQ makes it your communication superpower. Our features help you brainstorm topics, generate original images, translate text to different languages, search what you've shared with your audience before, and a lot more.
Explore the feature
Smart Brevity guidance
Our proven editing guidance can reformat your text to boost scannability, rephrase your sentences to make them clearer, remove filler words to enhance impact, and more. It's like an on-call editor, ready to do the work with you.
Explore the feature
Collaborative editing
Communication is a team sport. Add your colleagues, assign areas of your HQ updates, collaborate in real-time. You can even set deadlines and add instructions — all directly in HQ. One system to streamline it all.
Explore the featureIntegrations
Sync your HR directory. Set up a custom domain. Enable SSO logins. HQ helps you to keep your audience safe and your sends reliable so the right people get the updates they need, every time.
Explore the feature
Powerful analytics
HQ helps you meet your readers where they are — and keep an eye on how they engage. Open rates, click rates, write-in feedback, poll results, and more keep a pulse on readers. Benchmarks show how you compare to organizations like yours.
Explore the featureSolutions for teams, org-wide
For anyone who has something essential to share, HQ can help you plan it, write it, and send it right to the inbox of readers who need it. And HQ helps leaders at every level learn to be clearer, more effective communicators.

How Delta keeps its in-flight staff informed
The airline sends its flight attendants a weekly Axios HQ update — a 2.5 minute read.
Read their case study
TAUC cut newsletter production time 50%
The Association of Union Constructors was looking for a faster way to share critical news with members.
Read their case study
How Happy Money earns 73% open rates on its weekly updates
Their fully distributed workforce needed a regular cadence of communication from the CEO and other leaders to stay connected and energized.
Read their case study