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We wrote the book on clear communication...
Our founders created Politico, a news site that punched above its weight and was so successful it sold for $1 billion.
In 2016, they launched Axios. When the world was drowning in information, Axios' Smart Brevity® communication style cut through and kept readers engaged. It sold for $525 million.
Then we wrote the book on modern communication.
...And built the software to help you use it at work
We obsessed over readers for decades. Data shows they were inundated with information and begging for greater clarity, brevity, and context.
When we applied Smart Brevity to internal comms, they got 40% shorter, massively clearer, and our performance picked up, too.
We built Axios HQ to stay accountable. Now hundreds of organizations use it to plan, write, send, and track their own all-staff and executive updates.See our software at work
The numbers show it's working
For small companies, Axios HQ helps you punch above your weight class. For established organizations, Axios HQ is a force multiplier — so you can run lean, amplify the impact of your internal comms, and keep the entire organization aligned.Read our customer stories
Our AI is a force multiplier for your
internal email communication
Axios HQ gives you all the tools and templates you need to send recurring
email updates that boost transparency, trust, and alignment.
Solutions for teams, org-wide
For anyone who has something essential to share, HQ can help you plan it, write it, and send it right to the inbox of readers who need it. And HQ helps leaders at every level learn to be clearer, more effective communicators.
"We're in a completely different era of how people consume information. Axios HQ is a good tool to train your brain to think differently about how you communicate. It’s so intuitive.”
How Delta keeps its in-flight staff informed
The airline sends its flight attendants a weekly Axios HQ update — a 2.5 minute read.Read their case study
"Axios HQ has made our process faster and easier. The steps we take — going from research to writing our newsletter — has shortened by at least 50%. It's a timesaver, and it's also just so much more effective — in open rates and in people actually reading what you send."
TAUC cut newsletter production time 50%
The Association of Union Constructors was looking for a faster way to share critical news with members.Read their case study
“Our newsletters don't look exactly like an Axios news email might. Happy Money is quirky, and we let that brand personality come through in our voice and visuals. I get the power of Axios HQ but can still make it fit our brand.”
How Happy Money earns 73% open rates on its weekly updates
Their fully distributed workforce needed a regular cadence of communication from the CEO and other leaders to stay connected and energized.Read their case study